Volkswagen partners with You Can Play Project and U.S. Soccer to support LGBTQ+ Pride Month.

June 22nd, 2022 by

Volkswagen of America, Inc. and U.S. Soccer teamed up with the You Can Play Project to support, celebrate and raise funds for LGBTQ+ Pride Month this June. The Pride-themed auction includes Women’s and Men’s National Team player signed game-issued jerseys and Volkswagen training tops, Pride captain’s armbands and Pride corner flags. The auction is open through June 30, 2022,…

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2022 Volkswagen Golf GTI and Golf R earn TOP SAFETY PICK honors from Insurance Institute for Highway Safety.

June 15th, 2022 by

Volkswagen of America, Inc. announced that the 2022 Volkswagen Golf GTI was named a 2022TOP SAFETY PICK by the Insurance Institute for Highway Safety (IIHS) when equipped with High Beam Control (Light Assist). The 2022 Volkswagen Golf R also earned a place on the list as a 2022 TOP SAFETY PICK+. “TOP SAFETY PICK” is based on…

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Volkswagen Group of America supports Kennedy Center VSA Emerging Young Artists Exhibit in its 20th Year.

June 14th, 2022 by

Volkswagen Group of America, Inc. (VWGoA) is proud to continue its support of the VSA Emerging Young Artists program, at the Kennedy Center. VSA, the Center’s international organization on arts and disability, will showcase the work of 15 emerging artists in its latest traveling exhibition on show from June 3 to July 24, 2022. A reception is…

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Volkswagen starts operation of North American Battery Engineering Lab in Chattanooga.

June 9th, 2022 by

Volkswagen of America (VWoA) has opened its Battery Engineering Lab (BEL) in Chattanooga, to test and optimize batteries for all electric vehicles in the American marketplace. By developing critical battery expertise in-house, the $22 million, 32,000 square feet facility will enable Volkswagen to gain a competitive edge in the push to electric mobility. Coupled with…

Eliciting Emotional Reactions: How Volkswagen Colors its Cars.

June 1st, 2022 by

Volkswagen takes joy seriously. And the vehicle design element most likely to elicit immediate joy according to a recent study? The color.⁠1 This is one reason why Volkswagen has produced vehicles in iconic colors throughout its history. From limited editions like the 2017 #PinkBeetle to the classic “Ceylon Beige” VW Bus, Volkswagen colors have been…

Volkswagen unveils two ‘Obi-Wan Kenobi’ inspired ID. Buzz vehicles at Star Wars Celebration.

May 27th, 2022 by

Two very special ‘Obi-Wan Kenobi’ inspired Volkswagen ID. Buzz vehicles are part of this year’s Star Wars Celebration in Anaheim, California (May 26-29), part of the brand’s ongoing collaboration with the new series, coming to Disney+ on May 27. The showcars, ID. Buzz ‘Light Side Edition’ and the ID. Buzz ‘Dark Side Edition,’ embody the Light and…

Volkswagen joins forces with “Obi-Wan Kenobi” for launch of the new all-electric ID. Buzz.

May 23rd, 2022 by

Volkswagen is giving an even stronger emotional charge to its brand and lends further momentum to its global e-strategy. The company launches sales activities for its iconic van, the ID. Buzz with a stand-out collaboration with “Obi-Wan Kenobi”; the all-new limited Star Wars series coming to Disney+ May 27, 2022. The campaign launches with a…

Three Volkswagen SUVs earn “Good” ratings in new Insurance Institute for Highway Safety side-impact test.

May 23rd, 2022 by

Volkswagen of America, Inc. announced that the 2021 and 2022 Volkswagen Atlas, Atlas Cross Sport and ID.4 EV earned good ratings in the new side-impact test conducted by the Insurance Institute for Highway Safety (IIHS). Of the 18 midsize SUVs tested, 10 earned good overall ratings, three of which were Volkswagen vehicles. The Volkswagen ID.4…

2022 Volkswagen Golf GTI lands on Wards 10 Best Interiors & UX List.

May 12th, 2022 by

Volkswagen of America, Inc. announced that the Golf GTI was named to the Wards 10 Best Interiors & UX List 2022. “Volkswagen’s Golf GTI lands on our 2022 Wards 10 Best Interiors & UX list by fusing core hot-hatch styling, classic GTI identity and high-tech amenities and design cues into what is a relatively affordable…

2022 Volkswagen Arteon named a TOP SAFETY PICK by the Insurance Institute for Highway Safety.

May 4th, 2022 by

Volkswagen of America, Inc. announced today that the 2022 Arteon was named a 2022 TOP SAFETY PICK by the Insurance Institute for Highway Safety (IIHS) when equipped with LED headlights and the Adaptive Front-lighting System (AFS) w/ dynamic cornering lights. “TOP SAFETY PICK” is based on “good” ratings in six crashworthiness tests plus no less…

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