Sunrise Volkswagen Blog

Volkswagen launches electrifying VW ID.4 campaign in collaboration with Marvel Studios’ Ant-Man and The Wasp: Quantumania.

February 2nd, 2023 by

Marking the release of Marvel Studios’ “Ant-Man and The Wasp: Quantumania,” in U.S. theaters starting February 17, Volkswagen is launching a global 360-degree campaign that puts the ID.4 in the limelight with custom content inspired by the movie. The cooperation is based on the product placement of the all-electric vehicle as the Super Hero’s family…

Volkswagen Taos and Tiguan named to’s Affordability Report: 2023 Best Value New Cars.

January 24th, 2023 by

Volkswagen of America, Inc. is proud to announce that has named the 2023 Volkswagen Taos S with IQ.DRIVE Package and Tiguan S with IQ.DRIVE® Package to the site’s Affordability Report: 2023 Best Value New Cars.’s list identifies the most affordable new-car models in four categories—small SUVs, EVs and PHEVs, small pickup trucks, and…

On the road to the world premiere: first appearance of the new ID.7 sedan with digital camouflage.

January 4th, 2023 by

The stage is set for the ID.7! At the CES (Consumer Electronics Show) in Las Vegas between 5 and 8 January 2023, Volkswagen will showcase its first fully electric sedan based on the modular electric drive matrix (MEB). It will be clad in smart camouflage, which uses unique technology and multi-layered paintwork to create light…

Volkswagen and U.S. Soccer announce multi-year partnership extension.

November 8th, 2022 by

Volkswagen of America, Inc. is proud to announce that the company has signed a multi-year partnership extension with the U.S. Soccer Federation, maintaining Volkswagen as the presenting partner of U.S. Soccer including its Men’s and Women’s National Teams, Youth National Teams and Extended National Teams. The agreement was announced live today during Good Morning America,…

Posted in Community

Volkswagen presents adventure and performance concepts at 2022 SEMA Show.

November 1st, 2022 by

Volkswagen of America, Inc. is pleased to have an exhibit at this year’s Specialty Equipment Market Association (SEMA) Show® in Las Vegas, Nevada. A number of custom builds will be on display from November 1 to November 4, including adventure concepts built on Volkswagen’s SUV models, alongside performance concepts and historic performance models. Atlas Basecamp…

Posted in Community

2023 Volkswagen Golf GTI 40th Anniversary Edition celebrates four decades of driving fun in North America.

October 26th, 2022 by

Volkswagen of America today announces the 2023 Golf GTI 40th Anniversary Edition, available exclusively in the North American market. The GTI has defined the term “hot hatch” in the United States since its arrival in the form of the Rabbit GTI in 1983. With a run of approximately 1,500 units for the U.S., the 40th Anniversary Edition…

Volkswagen ID. Buzz added to Petersen Automotive Museum electric vehicle exhibit.

October 21st, 2022 by

Volkswagen is pleased to announce that the ID. Buzz is now part of the “Building an Electric Future” exhibit at the Petersen Automotive Museum. The multimedia exhibit, which opened to the public in November 2019, celebrates Volkswagen’s rich and impactful history, both globally and locally, and showcases the design and construction of the vehicles of…

Volkswagen Group and Xanadu establish quantum simulation program for battery materials.

October 18th, 2022 by

Volkswagen Group and Canadian quantum technology company Xanadu have established a multiyear research program to improve the performance of quantum algorithms for simulating battery materials. The goal is to reduce computational costs and accelerate Volkswagen’s adoption of quantum computers to develop battery materials that are safer, lighter, and more cost-effective. Accurate and efficient simulation of…

Posted in Technology

Volkswagen sponsors Chattanooga Motorcar Festival

October 14th, 2022 by

Volkswagen of America returns as a sponsor of the third annual Chattanooga Motorcar Festival. The three-day celebration of classic and historic vehicles benefitting the Neuroscience Center at CHI Memorial and the Neuroscience Innovation Foundation will be held in downtown Chattanooga on October 14-16, 2022. The festival’s highlights include a concours d’elegance, road rally, the Pace…

Posted in Community

Volkswagen launches Tennessee Valley Authority (TVA) collaboration with custom build ID.4 SUVs.

October 12th, 2022 by

Volkswagen of America is collaborating with the Tennessee Valley Authority as the utility corporation sets a goal of operating a 100% percent electric sedan and SUV fleet by the year 2030. Headquartered in Knoxville, Tennessee, TVA’s service area covers all of Tennessee, portions of Alabama, Mississippi and Kentucky, and small areas of Georgia, North Carolina…

Sunrise Volkswagen 40.6570727, -73.6881993.