Inside Chattanooga: The Road to Electrification

August 3rd, 2022 by

From the time Volkswagen first announced plans to open its U.S.-based automotive assembly plant in 2008 to today, Chattanooga has played a crucial role in VW’s journey toward electric mobility. Since 2012, Volkswagen has invested more than $3.5 billion in its Chattanooga operations, employed more than 4,000 individuals, and produced more than one million cars—all while positioning itself to become North…

Volkswagen starts U.S. assembly of all-electric ID.4 flagship in Chattanooga, Tennessee.

July 26th, 2022 by

Volkswagen of America (VWoA) today marked the start of production of its all-electric ID.4 compact SUV in Chattanooga, Tenn., the company’s first electric vehicle assembled in the United States. The ID.4 is Volkswagen Group’s most popular all-electric model, with 190,000 units delivered to customers globally since its launch in 2021.Volkswagen aims to ramp up ID.4…

Four tips to keep your Volkswagen beach-ready all summer

July 14th, 2022 by

Summer’s here and there are few greater pleasures than taking a trip to the beach to help beat the heat. And taking just a little time to gameplan on how to make a VW ID.4, Atlas or Tiguan beach-ready can help maximize fun in the sun while protecting your car from sand, sun and other…

Volkswagen Group of America and Redwood Materials to create supply chain for EV battery recycling.

July 12th, 2022 by

Volkswagen Group of America, Inc. (VWGoA) and Redwood Materials, Inc. (Redwood) today announced their collaboration to create a supply chain to recycle Volkswagen and Audi electric vehicle batteries in the United States, with the goal of providing accessible and more sustainable electric mobility for American drivers. By advancing Volkswagen Group of America’s strategy to localize…

Volkswagen partners with You Can Play Project and U.S. Soccer to support LGBTQ+ Pride Month.

June 22nd, 2022 by

Volkswagen of America, Inc. and U.S. Soccer teamed up with the You Can Play Project to support, celebrate and raise funds for LGBTQ+ Pride Month this June. The Pride-themed auction includes Women’s and Men’s National Team player signed game-issued jerseys and Volkswagen training tops, Pride captain’s armbands and Pride corner flags. The auction is open through June 30, 2022,…

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Volkswagen Group of America supports Kennedy Center VSA Emerging Young Artists Exhibit in its 20th Year.

June 14th, 2022 by

Volkswagen Group of America, Inc. (VWGoA) is proud to continue its support of the VSA Emerging Young Artists program, at the Kennedy Center. VSA, the Center’s international organization on arts and disability, will showcase the work of 15 emerging artists in its latest traveling exhibition on show from June 3 to July 24, 2022. A reception is…

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Eliciting Emotional Reactions: How Volkswagen Colors its Cars.

June 1st, 2022 by

Volkswagen takes joy seriously. And the vehicle design element most likely to elicit immediate joy according to a recent study? The color.⁠1 This is one reason why Volkswagen has produced vehicles in iconic colors throughout its history. From limited editions like the 2017 #PinkBeetle to the classic “Ceylon Beige” VW Bus, Volkswagen colors have been…

Volkswagen unveils two ‘Obi-Wan Kenobi’ inspired ID. Buzz vehicles at Star Wars Celebration.

May 27th, 2022 by

Two very special ‘Obi-Wan Kenobi’ inspired Volkswagen ID. Buzz vehicles are part of this year’s Star Wars Celebration in Anaheim, California (May 26-29), part of the brand’s ongoing collaboration with the new series, coming to Disney+ on May 27. The showcars, ID. Buzz ‘Light Side Edition’ and the ID. Buzz ‘Dark Side Edition,’ embody the Light and…

Volkswagen joins forces with “Obi-Wan Kenobi” for launch of the new all-electric ID. Buzz.

May 23rd, 2022 by

Volkswagen is giving an even stronger emotional charge to its brand and lends further momentum to its global e-strategy. The company launches sales activities for its iconic van, the ID. Buzz with a stand-out collaboration with “Obi-Wan Kenobi”; the all-new limited Star Wars series coming to Disney+ May 27, 2022. The campaign launches with a…

Volkswagen advances environmental education and land conservation through donation to Lookout Mountain Conservancy.

April 25th, 2022 by

Earth Day donation furthers efforts to protect historic and ecological resources in Alabama, Tennessee and Georgia. On April 20, Volkswagen of America, Inc., announced a $100,000 donation to the Lookout Mountain Conservancy, supporting the organization’s mission of land conservation through environmental education and sustainable recreation. The Lookout Mountain Conservancy works with families and landowners, assisting…

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